Netflix is rumoured to be making ready to enter the reside sports activities broadcast enviornment, although maybe not in the best way you would possibly count on.
In keeping with The Wall Avenue Journal, Netflix is working to place collectively a star golf occasion that includes stars of its Full Swing and Drive to Survive programmes. And sure, solely a kind of exhibits is definitely about golf, with the latter being about Formulation One motorsport.
Regardless of the glitzy, celebrity-driven nature of this Las Vegas-set event, it could nonetheless signify a primary for Netflix. For all of the streaming large’s many programme sorts, it has by no means earlier than ventured into reside sports activities broadcasts.
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This is likely one of the key differentiators between Netflix and Amazon Prime Video, with the latter broadcasting restricted Premier League soccer, NFC American soccer, US Open Tennis, and New York Yankees baseball video games. Studies in the direction of the tip of 2022 recommended that Amazon was even trying to launch its personal devoted sports activities broadcasting app.
Netflix doesn’t look like in search of to rival Amazon with this superstar golf event, however it may nicely be a step alongside that path. It might be a comparatively low cost and risk-free manner of attempting its hand at sports activities broadcasting.
It’s claimed that Netflix needed to observe up the success of its Drive to Survive docuseries with Formulation One protection within the US, however misplaced out to ESPN for the broadcasting rights.
Apart from the sports activities content material itself, Netflix isn’t significantly acquainted with reside broadcasts of any type. In April it tousled a reside broadcast of a Love Is Blind actuality present reunion, with an hour-long outage. Evidently, such an outage can be disastrous for any main sporting occasion.
Netflix co-CEO Ted Sarandos referenced the corporate’s cautious strategy to sports activities again in January when he stated “We aren’t anti-sports, we’re pro-profit”. The corporate merely hasn’t discovered a option to bid for sporting content material in a worthwhile method, he stated.