
A superb streamer and the most effective Fireplace TV Stick but, the Fireplace TV Stick 4K Max presents loads of leisure choices, the super-helpful Alexa and terrific streaming efficiency. Prime prospects are greatest positioned to reap the most effective efficiency although, and the interface could possibly be extra democratic within the content material it serves up.
Execs
- Wonderful streaming efficiency
- UI pace improved over older fashions
- Bundle of leisure apps
- Helps all main HDR codecs
- Wi-Fi 6 suitable
Cons
- Prime prospects greatest served to get essentially the most from it
- Some won’t dig the quantity of advertisements
- No Excessive-res audio assist
- £5 costlier than customary Fireplace TV 4K
Availability
- UKRRP: £54.99
- USARRP: $54.99
- EuropeRRP: €64.99
- CanadaRRP: CA$74.99
- AustraliaRRP: AU$99.00
Key Options
-
HDRHelps Dolby Imaginative and prescient, HDR10, HDR10+ and HLG -
Alexa Voice distantAsk Alexa to seek out content material -
Wi-FiHelps next-gen Wi-Fi 6
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Introduction
Search for the the phrase “max” and it’s described as “a most quantity or setting”. Have a gander by means of related synonyms and “final”, “apex”, and “unsurpassable” crop up.
All of which means that together with the phrase “max” in a product title signifies that you simply’ll be getting the very best efficiency attainable. With Amazon including the “Max” designation onto its 4K Fireplace TV Stick, does it dwell as much as the expectations it’s clearly set itself?
Design
- Greater than earlier than
- Nonetheless nameless trying
- Up to date 2021 Alexa distant
At first blush the Fireplace TV Stick 4K Max resembles each different Fireplace TV Stick of current occasions. It’s black, rectangular in form, with the Amazon emblem on it and a HDMI port connected at considered one of its ends. There’s no want for any visible attraction when it’s going to spend the vast majority of its life hiding behind the TV.

It’s chunkier than earlier Fireplace TV Sticks, however the added girth isn’t a problem for the reason that included HDMI extender extricates it from any cabling points. I’d additionally say hold an extension cable shut by for energy except you need to use a USB port as most don’t have the juice to energy the Fireplace TV Stick 4K Max.
The Alexa distant comes with extra buttons and a splash of color. There’s the usual round D-pad for navigation, quantity and playback buttons, and the Alexa voice button sports activities extra apparent branding. There’s additionally the addition of Prime Video (after all), Netflix, Disney+ and Amazon Music scorching keys. The 4K Max additionally helps the Alexa Voice Distant Professional that’s obtainable individually for £34.99.

With the usual Alexa distant, it’s attainable to regulate a TV’s energy and quantity or any linked sound system. There’s the choice of utilizing your TV’s personal distant to regulate the Fireplace TV Stick 4K Max as a substitute, however then you definitely’d lose out on among the Alexa-specific performance.
The addition of a button for accessing dwell TV does make for a busier format than earlier than, however I do like how the distant feels within the hand. It’s light-weight, and the snappy button presses and format makes for a simplistic expertise.
Interface and Apps
- Nippy interface
- Concentrate on Amazon content material forward of others
- Loads of apps to select from
The Fireplace TV 4K Max comes with the all-new Fireplace TV Expertise that launched in 2020 and there can be some who bemoan the diploma of Amazon-centric content material – they usually’d be proper to take action in my view. The carousel is generally Prime Video and Freevee-centric with the odd nod to different apps to spotlight/promote current content material.

I needed to plunge by means of loads of rows earlier than suggestions for iPlayer and Netflix appeared, and their placement appears to shift with regularity. As a revamp of the earlier interface, it’s extra visually attention-grabbing – if damaged up with extra advertisements – and a good thing about the reorder is that entry to apps is faster than earlier than however there may be loads of content material to look by means of. The Leisure OS on Sky Stream does a significantly better job at curating content material for the consumer, and it’s extra democratic within the providers it highlights.
The ‘Watch Record’ had been leaping across the interface however has now settled again on the house web page within the type of My Stuff (which has a bookmark emblem). Like Sky’s Playlist, Google’s Watchlist or Roku’s Save checklist, you’ll be able to add content material from different apps by trying to find the title first and including it.

Dive to the highest of the UI to the group of squares with a “+” signal and it’s from there which you could customise the app row that seems on the Residence display screen, view different downloaded apps, or discover extra within the App retailer. Choose the apps you need in one of many bundle sections and you’ll conveniently obtain them unexpectedly.
There’s an enormous variety of apps with Netflix, Disney+, Now, discovery+, Apple TV+, Starz Play and YouTube for video, together with the principle UK catch-up/on-demand apps. Sport presents BT Sport, UFC, NFL, Eurosport, Field Nation, F1 TV and WWE, whereas for music there’s Spotify, Tidal, BBC Sounds, Deezer and ROXi. No matter angle you come on the Fireplace TV from – information, health, children – there’s lots to refill on.

Different icons in direction of the highest of the Residence display screen contains your Profile (Fireplace TV permits for as much as six) and Discover – which exhibits a breakdown of the classes and genres, with lists of suggestions and trending content material.

The Stay tab is an EPG within the vein of Samsung’s TV Plus, though there are a fewer variety of dwell and on-demand channels. There’s the Pink Bull Channel, My5, 5USA, 5Star, 5Action, 5USA, with the choice of including Prime Video channels such because the Eurosport participant. Regardless of the looks of iPlayer, All 4 and ITV Hub apps, they’re indirectly built-in into the Fireplace TV EPG.
If, like me, you’re often shocked while you land on a title and a trailer unexpectedly performs, the auto-play function might be turned off within the settings. Different Amazon-centred options embrace Stay Image-in-Image the place you’ll be able to verify your sensible digicam with out stopping what you’re watching (the primary Fireplace TV Keep on with get this function); integration with Ring doorbell, Echo audio system and Hive thermostat.

Efficiency
- Nice audio/visible efficiency
- Slick streaming
- Wi-Fi 6 assist
- No high-res audio assist
Streaming sticks don’t essentially add a lot to proceedings, however by means of numerous means they will make issues barely worse. The Fireplace TV 4K Max, like every other streaming stick, is nearly as good because the tools you might have. Higher TV, sound system and Wi-Fi will imply higher efficiency. Not so good TV, sound system and Wi-Fi; then anticipate it to be not so nice.
Just like the Roku Streaming Stick 4K, Amazon’s stick has Dolby Imaginative and prescient, HDR10+, HDR10 and HLG to make sure the Fireplace TV Stick 4K Max permits your TV the most effective probability of optimising what you’re watching.
And video streaming appears to be like flawless, very similar to its Roku rival. West Aspect Story in Dolby Imaginative and prescient on Disney+ seemed fantastically vibrant, with good element and robust blacks on a 65-inch Sony OLED (though for sharpness and general element, the 4K Blu-ray wins out).

The early dance corridor sequence between the Jets and Sharks dazzles with the array of colors, the Dolby Imaginative and prescient enhancement accentuates the colors for a richer efficiency and exact brightness. The Queens tennis event in 4K HLG on iPlayer was a giant step up from the HD stream, with punchier whites and, not surprisingly, greener grass. When you’ve got a succesful TV, the Fireplace TV Stick 4K Max actually makes essentially the most of it.

An HD stream of Loopy Ex-Girlfriend on Netflix, efficiency was seamless, with no buffering points, slowdown or any noticeable visible artefacts watching the present. Scanning by means of an episode and urgent play, the 4K Max loaded and buffered the stream swiftly, and visible constancy seemed spot-on by way of colors and element.

Black ranges maintain up nicely in among the darker scenes in collection three of Mr Robotic (Prime Video) and The Witch (Netflix), which is healthier than the Robust Leap-S1 streamer managed. Nevertheless, the Fireplace TV Stick wasn’t flawless: there’s some compression of blacks within the background of an interrogation scene. The Fireplace TV Dice boasted a greater efficiency on this respect.

On the audio entrance the Fireplace TV Stick 4K Max delivers a greater efficiency than the Roku Streaming Stick 4K. Amazon’s stick produced a extra nuanced, detailed efficiency, and doesn’t go as large on the bass. With the Roku, the bass began to dominate proceedings. In my view, the Fireplace TV Dice presents the most effective bass efficiency of the lot.
With music, too, the Fireplace TV Stick 4K Max edges forward of the Roku, discovering extra readability on the top-end when listening to Tidal for a extra dynamic efficiency (you additionally get Atmos and Tidal Grasp assist for Tidal music). A disappointment is that this Fireplace TV Stick is barely able to enjoying as much as 16-bit/192kHz (similar because the Fireplace TV Dice), which suggests it will probably’t natively play the 24-bit content material from Amazon Music’s Extremely HD tracks. Generally, Extremely HD tracks play in lossless 16-bit FLAC.
The massive improve over earlier sticks is the pace of the UI. The Fireplace TV 4K Max’s further processing capabilities are put to good impact with navigation by means of the Alexa distant the streaming equal of the Enterprise charting the ultimate frontier at warp pace. It makes the HD Fireplace TV Stick operation sluggish by comparability. It’s not as quick because the third Gen Fireplace TV Dice however round its value bracket it’s greater than quick sufficient.

After which there’s Alexa, who can perceive even your most hushed queries and mumbles. Like different Fireplace TV Sticks, if you already know what you’re searching for then it’s faster and extra handy to ask her. The Fireplace TV interface is at all times prompting with potential queries, doubtless as a result of it needs to gobble up extra details about your search habits.
Newest offers
Do you have to purchase it?
When you’re a Prime buyer: That is an apparent selection for Prime prospects, bringing loads of leisure choices to the tip of your fingers, or on the beck and name of your voice with Alexa integration.
When you’re not a Prime buyer: Except you’re curious about changing into a Prime buyer to get essentially the most out of the Fireplace TV Stick 4K Max, comparable degree of efficiency on provide from Roku – in addition to fewer advertisements.
Last Ideas
The most effective Fireplace TV Stick but? Completely, the distinction between it and the Fireplace TV Stick 4K is just not enormous, however for an additional £5 there’s Wi-Fi 6, a barely quicker processor, extra storage and the Stay Image-in-Image function, which can be sufficient for some to plump the premium stick.
The Fireplace TV Stick 4K Max is a slick, well-featured streamer with glorious search capabilities in Alexa. If we’re speaking efficiency, the Fireplace TV Stick 4K Max edges the Roku Streaming Stick 4K, particularly with audio. When it comes to the interface, the Roku is extra platform agnostic whereas Amazon is, nicely, about Amazon – and fairly a number of advertisements, too. Its interface is just not essentially the most simply digestible both.
When you’re a Prime buyer then there’s no different streaming stick price contemplating. When you’re not a Prime buyer, you’ll need to have a take into consideration the competitors earlier than you dive in.
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Examined over two months
Examined with video and audio content material
FAQs
No, you don’t want a Wi-Fi 6 router for the Fireplace TV Stick 4K Max; however for those who do have a Wi-Fi 6 router then you definitely’ll get quicker streaming efficiency.
It’s a £5 value distinction and the Fireplace TV Stick 4K Max helps Wi-Fi 6.
Full specs
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